Instagram Readies A Subscription Feature Starting At $0.99

Instagram may presently launch a subscription characteristic that will let creators charge their fans for exclusive content. The Facebook, erm… Meta-owned social media platform recently updated its iOS app listing with new in-app purchases called "Instagram Subscriptions". The prices of these in-app purchases range from $0.99 to $four.99.

According to research firm Sensor Tower (via TechCrunch), Instagram added these in-app purchases to its United states of america App Shop listing last calendar week. It start added the $4.99 option on November i, with the $0.99 option following a couple of days after. Users in the UK take also reportedly spotted the new Instagram Subscriptions.

Instagram doesn't explain the purpose of these in-app purchases, at least not but yet. But they should do what the name implies, i.e. serve as a style of monetization for creators. Users will be able to subscribe to their accounts for exclusive, subscriber-only content.

If it feels like yous've heard this earlier, that's because you have. Twitter in September launched Super Follows, which lets users charge their "Super Followers" for exclusive content. Instagram itself has been talking about such a subscriber-only feature for some time now.

Back in May, Instagram head Adam Mosseri had said that the company is exploring subscriptions. Instagram itself confirmed the following month that it is working on an "Exclusive Stories" feature. These stories will be only visible to users who have paid for them. Information technology appears the new "Instagram Subscriptions" in-app purchase is the final product.

Instagram may soon whorl out its subscription feature

Content subscription service providers like Patreon and OnlyFans have gained huge popularity in recent years. These platforms allow creators to charge users for exclusive content. As such, many creators who are already active on more established social media platforms such equally Twitter, Instagram, TikTok, Snapchat, and YouTube have also started offering subscriber-but content on those platforms.

All of these companies are now exploring ways to allow creators publish exclusive content within the platform, alongside the costless content. Twitter has already launched its Super Follows characteristic. It appears Instagram will follow suit soon.

Instagram commonly tests new features among a small-scale group of users earlier making them available to everyone. Considering that the company has officially added these in-app purchases to its app listing, this characteristic may not be also far off now from a exam rollout. Users in the US and the UK will likely receive it first before the global rollout. We volition keep you updated.